Marketing & Fan Engagement
Experience across eCRM, campaigns, brand engagement, digital communication and data-informed marketing.
TEAM GB
THE BRIEF
ICP Search was engaged by Team GB to support two time-sensitive appointments across its Marketing and Data teams.
The roles were closely connected, with one focused on brand growth, campaigns, eCRM and fan engagement, and the other strengthening data management, insight and personalised engagement with fans and athletes.
With important workstreams already underway, both searches needed to move at pace while maintaining a high bar for skills, experience and cultural alignment.
ICP Search worked closely with both hiring managers to define the practical requirements of each role, including refining the specifications, benchmarking salary expectations and identifying the capabilities required for each appointment to succeed.
THE CHALLENGE
Deliver two connected hires at pace while ensuring each brief, salary level and candidate profile was aligned to the organisation’s genuine requirements.
TEAM GB
OUR APPROACH
The two assignments were managed in parallel, with close collaboration across both hiring teams to maintain momentum and candidate quality.
ICP Search combined talent advisory, market benchmarking and targeted candidate engagement to position each role accurately and assess candidates against the needs of the individual teams.
01 Brief Development
Worked with both hiring managers to refine job specifications and define the required skills, experience and behaviours.
02 Market Benchmarking
Benchmarked salary expectations and capability requirements against the relevant market.
03 Candidate Proposition
Developed clear propositions for each opportunity to effectively position the roles within the market.
04 Talent Mapping
Identified and engaged relevant candidates across marketing, CRM, data, digital and sport-adjacent sectors.
05 Assessment
Screened candidates against functional expertise, stakeholder capability and team fit.
06 Selection & Onboarding
Managed candidate communication, interviews and process administration through to offer, acceptance and onboarding.
WHAT WE ASSESSED
Data & CRM
Capability across CRM, data management, analysis, reporting and digital systems.
Stakeholder & Cultural Fit
The ability to collaborate effectively across marketing, commercial, digital and wider organisational teams.
THE OUTCOME
Two key hires. One connected brief.
Both appointments were successfully completed, adding capability across two important functions during a critical period of activity for Team GB.
The project demonstrates ICP Search’s ability to manage connected, time-sensitive recruitment processes within high-profile sports organisations, combining candidate delivery with practical talent advisory.
By helping shape the briefs, benchmark market expectations and assess the capabilities required for each role, ICP Search supported Team GB with a commercially grounded and well-managed recruitment process focused on long-term team impact.