The Right Hire Is Just the Beginning

Jacob is a Performance Culture practitioner, philosopher of work, culture designer and founder of MIND3D. Drawing on 25 years in professional sport, he works with elite-level teams and leaders across sport, as well as organisations in business and education.

His work focuses on Performance Culture: designing the conditions in which people can connect, adapt and perform consistently under pressure. Combining evidence, practical experience and a deep understanding of human behaviour, Jacob helps leadership teams examine how individuals lead themselves, how teams work together, and how organisations navigate complexity and change. His approach turns culture from an abstract aspiration into something visible, practical and embedded in everyday performance.

Natalie is an award-winning broadcaster, journalist and founder of In the Frame Media. With more than 20 years at the BBC, including coverage of World Cups, Olympic Games and major international events, she has worked in high-pressure environments where clarity, judgement and credibility absolutely matter.

Her work focuses on helping leaders, teams and spokespeople communicate with confidence while remaining themselves. Natalie draws on first-hand experience of live broadcasting, difficult interviews and public scrutiny to help people find their voice, handle challenging situations and represent their organisation well. Through practical frameworks, honest feedback and real-world scenarios, she helps people communicate effectively under pressure without sounding rehearsed or losing their personality.