Commercial Track Record
Evidence of delivering growth across sales, partnerships, customer success and market development.
SPIIDEO
THE BRIEF
ICP Search has supported Spiideo on a number of mid-level and senior commercial appointments across EMEA and the United States as the business continues to scale internationally.
Each assignment has been delivered in close partnership with Spiideo’s Chief Commercial Officer, beginning with a clear understanding of the immediate business need, target profile and market in which the strongest talent was likely to be found.
The searches have spanned sales, partnerships, customer success and market development, with each appointment aligned to Spiideo’s commercial priorities, international ambition and culture.
THE CHALLENGE
Build commercial capability across multiple international markets while identifying talent with the experience and ambition to support Spiideo’s continued growth.
SPIIDEO
Our approach
ICP Search conducts a comprehensive market-mapping exercise for each assignment before beginning candidate outreach.
This ensures searches extend beyond active applicants and the most visible candidates, reaching relevant talent across sports technology, software, media, data and adjacent commercial sectors.
We work closely with the Chief Commercial Officer to refine target profiles, adapt the search strategy and assess candidates against both commercial capability and cultural alignment.
01 Market Mapping
Mapped target markets across EMEA and North America for each commercial assignment.
02 Profile Definition
Identified candidate profiles aligned to the required sales, partnerships, customer success or market-development capability.
03 Direct Headhunting
Conducted targeted, confidential outreach to high-quality active and passive candidates.
04 Candidate Assessment
Assessed candidates against commercial track record, sector relevance, leadership capability and cultural alignment.
05 Market Insight
Provided regular, candid market feedback to the Chief Commercial Officer throughout each search.
06 Selection & Onboarding
Managed shortlisting, interviews, feedback, offer discussions and candidate communication through to acceptance and start date.
WHAT WE ASSESSED
Sector & Market Expertise
Relevant experience across sports technology, software, media, data and adjacent sectors.
International & Cultural Fit
Ability to operate effectively across international markets and contribute to Spiideo’s growing global team.
THE OUTCOME
Building the team for international growth
Multiple commercial appointments across EMEA & North America
ICP Search has successfully supported Spiideo with several mid-level and senior commercial appointments across EMEA and the United States.
Most recently, ICP Search supported the successful appointment of Benoit Croissant as VP of Sales, EMEA.
The ongoing partnership demonstrates ICP Search’s ability to support repeat commercial hiring for high-growth sports technology businesses, combining detailed market mapping, direct headhunting and close senior-stakeholder partnership across multiple international markets.