Packed stadium at night under the floodlights

VENUES, EVENTS & LIVE EXPERIENCE

THE PEOPLE WHO MAKE THE DAY HAPPEN

The people behind stadiums, venues, operations, hospitality and live experiences.

Stadium scoreboard above empty seats

STADIUMS, VENUES & EVENTS

What we cover

A live event is judged in a single afternoon or evening, by thousands of people at once. The teams behind it carry real operational, commercial and safety responsibility. We search across:

  • Stadium and venue leadership
  • Event and tournament operations
  • Hospitality, catering and premium experience
  • Commercial, sales and partnerships
  • Safety, security and facilities
  • Live production and sports presentation
  • Project and programme delivery

Max Farrow, our Partner for Stadium & Venue, works across this practice.

VENUES, EVENTS & LIVE EXPERIENCE

NO REHEARSALS ON MATCH DAY.

Venue and event roles need people who stay calm when the plan changes at short notice, and who can run a commercial operation on the days with no fixture. We look for both.

We work with venue operators, event providers and rights holders, and we know the difference between a role that runs a building and one that builds a business.

ONE CONNECTED SPORTS ECOSYSTEM

Where ICP works

  • Clubs, leagues and federations
  • Rights holders and ownership groups
  • Performance, medical and elite sporting environments
  • Stadiums, venues, events and live experiences
  • Sports media, broadcast, production and content
  • Fan engagement, digital publishing and OTT platforms
  • Sports technology, data, analytics and innovation
  • Women’s sport

These sectors align with ICP’s six-practice-area structure and its definition of modern sport as a connected ecosystem rather than a set of silos.

Freemans Event Partners staff member overlooking a stadium on event day

CASE STUDY - FREEMANS EVENT PARTNERS

CHIEF EXECUTIVE OFFICER

ICP led the search for a new Chief Executive Officer at Freemans Event Partners, a multi-service event provider working with major venues, stadia, events and brands across the UK and Europe.

We managed the search from start to finish: agreeing the brief, mapping the market, approaching candidates, assessing the field and guiding the process through to appointment.

Martin Murbeck, Chief Commercial Officer, Spiideo

TESTIMONIAL

“Their process is honest, rigorous and commercially focused, with clear communication and a strong understanding of the sport and technology landscape. They consistently deliver high-quality people, and I would have no hesitation in recommending them to others in my network.”

Martin Murbeck

Chief Commercial Officer, Spiideo

Tom Gorringe, Chief Executive, Swansea City FC

TESTIMONIAL

“Their understanding of the data, technology, and football landscape enabled them to quickly grasp both the technical requirements and the wider context of our needs. The process was highly streamlined, focused, and well managed throughout, ultimately giving us access to a strong and relevant talent pool.”

Tom Gorringe

Chief Executive, Swansea City FC

Russell Martin

TESTIMONIAL

“ICP Search have supported projects for me on several occasions, always bringing a trusted, highly professional and well-managed search process. Their delivery is consistently excellent, and I would wholeheartedly recommend Gary and the team across football, sport and the wider purpose-led sector.”

Russell Martin

Manager, Leicester City FC

Tara Warren, Chief Executive, Freemans Event Partners

TESTIMONIAL

“Having been appointed as CEO of Freeman’s Event Partners through an ICP Search process, I experienced first-hand the quality, clarity and care Gary and the team bring to senior appointments. Their process is exceptionally well run and delivers the right outcomes for clients and candidates alike.”

Tara Warren

Chief Executive, Freemans Event Partners

Paul Ford MBE, Performance Director, Norwich City FC

TESTIMONIAL

“Having known Gary for many years, including through my time with Team GB, I have always valued the trust, discretion and professionalism he brings to every conversation. ICP Search run an excellent process: clear communication, realistic expectation-setting and a successful outcome in a short timeframe.”

Paul Ford, MBE

Performance Director, Norwich City FC

Team

TESTIMONIAL

“During my transition from the BBC, Gary and the ICP Search team were an exceptional source of support and guidance as I considered my next steps. They combined a highly professional, well-connected approach with genuine care, discretion and a clear understanding of the sports-media landscape.”

Natalie Pirks

Sports Broadcaster, In The Frame Media, Former BBC

Simon Moorhead, Managing Director, NEP Broadcast Services UK

TESTIMONIAL

“NEP has partnered with ICP Search for many years on a range of mid- to senior-level appointments. Gary and the team have earned our trust through a consistently strong process, niche market understanding, clear communication and high-quality delivery. I would have no hesitation in recommending them.”

Simon Moorhead

Managing Director, NEP Broadcast Services | UK at NEP Group, Inc.

Simon Green

TESTIMONIAL

“ICP Search impressed me with the quality of its process, its understanding of the sport and sports-media markets, and the trust Gary and the team built throughout our work together. They are thorough, well connected and highly effective at identifying the people who can genuinely strengthen an organisation.”

Simon Green

Chairman Join In Live, Ex Supponor & BT Sport