Commercial Leadership
Track record of driving growth, developing client relationships and creating commercial opportunity.
FREEMANS EVENT PARTNERS
THE BRIEF
ICP Search was retained to lead the confidential search for the next Chief Executive Officer of Freemans Event Partners.
This was a business-critical leadership appointment. The successful candidate needed the commercial ambition and operational credibility to lead a complex, service-led business, alongside an understanding of sport, venues, live entertainment and high-profile consumer experiences.
The brief called for a leader who could build on the company’s established heritage while driving its next phase of growth — bringing together people, clients and teams behind an ambitious strategic agenda.
THE CHALLENGE
Identify a commercially ambitious leader capable of building on an established business while driving its next phase of growth.
FREEMANS EVENT PARTNERS
OUR APPROACH
The assignment was managed as a full executive-search process, combining detailed market mapping, confidential headhunting, rigorous assessment and close senior-stakeholder engagement.
We mapped executive talent across live events, sport, venues, hospitality, entertainment and adjacent sectors, considering both directly relevant leaders and candidates with transferable experience from complex, customer-facing and growth-focused businesses.
01 Leadership Brief
Developed the leadership brief and success profile with the President and Chief People Officer.
02 Executive Market Mapping
Mapped relevant senior talent across live events, sport, venues, hospitality and adjacent sectors.
03 Confidential Headhunting
Delivered a targeted and discreet executive search campaign.
04 Leadership Assessment
Assessed candidates across commercial leadership, operational capability, people leadership and cultural alignment.
05 Shortlisting
Prepared and refined the executive shortlist through close consultation with senior stakeholders.
06 Selection & Onboarding
Coordinated interviews, feedback, due diligence and offer discussions, supporting the successful candidate through acceptance and onboarding.
WHAT WE ASSESSED
Operational & People Leadership
Ability to lead complex operations, unite teams and deliver through a fast-moving service environment.
Culture & Strategic Fit
Leadership style, values and the ability to build confidence while shaping the organisation’s next phase.
THE OUTCOME
A new CEO for the next chapter
Tara Warren — Chief Executive Officer
The search resulted in the successful appointment of Tara Warren as Chief Executive Officer of Freemans Event Partners.
The assignment demonstrates ICP Search’s ability to lead confidential, high-stakes executive appointments at defining moments in a company’s development.
Through detailed market knowledge, disciplined search delivery and a close senior-stakeholder partnership, ICP Search supported Freemans Event Partners in identifying a leader aligned to both its established business and future ambitions.