We all know that LinkedIn is the number one place to network for professionals...no wonder Microsoft bought the company for a staggering $26.2 billion last year. With over 476 million people on the platform and 106 million of them active each month, you need your profile to stand out from the crowd. Every second, two new profiles are being created... that’s a lot of profiles.
Here at ICP Search, we see hundreds of profiles each and every day; we’re a recruitment company, so it’s a big part of what we do. Some profiles are great, some mediocre and some are skipped over without a look in.
It’s safe to say there are pages and pages of tips on how to stand out on LinkedIn and make your profile sing. We aren't going to do that. Instead, we have put together 10 simple tips on how best to present your profile to get it noticed (by a company or even a recruiter, like us!)
1. Detail, but not too much detail
How much detail is the right amount? Of course, you don’t need to write a detailed description of your job role. However, we wouldn't suggest putting ‘just’ your job title.
How would this look to a recruiter? If only putting your job title, a recruiter or a company won’t be able to understand what you do in your current role, so add a summary of what you do or your key achievements.
2. Use bullet points
When writing about your current job on LinkedIn, we suggest writing a short summary paragraph and then bullet point the key responsibilities within your role. This means the information is more easily readable and digestible. You don’t however need to list each and every single thing you do, just the important parts. If you work within a niche area, we would suggest more detail.
3. Spell Check
It happens all too often that we come across profiles with poor grammar or spelling errors Think about the impression this creates, especially if one of your skills is ‘attention to detail’. TIP - Check twice, post once. It will save you in the long run.
4. Always list your Tech
If your role is a tech role, make sure you specify which tech you are building/using. This will help people get a better understanding of what you actually do and your specific tech experience.
5. Say if you don’t want to be contacted for new opportunities!
If you have no interest in being approached by other companies or recruitment agencies, write that in your summary at the top of your profile. Many people do and it saves them receiving unwanted calls or InMails or having awkward phone conversations.
6. Your LinkedIn Photo
LinkedIn is the number one professional platform where people interact with other professionals and businesses. Your photo is the first thing they see, and people will automatically start to build a picture of you from looking at your photo (sad but true!). Opt for a professional photo (the photo you have at work is always the best one to use). We would also steer away from using any type of cartoon photo (it’s a professional site after all). We have seen hundreds of creative photos which look great also. It doesn't need to be your typical ‘office photo’.
7. Using silly ‘Buzzwords’
Data Dragon, Marketing Ninja & Analyst Guru are just to name a few….we could list them forever! We would suggest steering away from these. Any mythological creatures are a no no.
8. Don’t claim to be an expert of new tech
Over the past 6 months we have come across various profiles which claim they are experts in brand new technology (VR, 5G etc). Claiming you are an ‘expert’ in a field which is still very new may give warning signs to the people reading your profile. You might have incredible knowledge of that area but being an ‘expert’ in something which is still very new could be a risky thing to write…..
9. Keyword overdrive!
A lot of recruiters will search profiles using superfluous keywords. Some individuals overly use keywords during their profile (some in each and every paragraph and section). This could give a bad impression (much like claiming to be an expert will) and may put people off from contacting you.
10. The summary
This is the perfect opportunity for you to sell yourself to each and every single person that lands on your profile. We have noticed a lot of people will talk about the company first and then just a sentence about themselves. We would suggest the opposite. Talking about you and what you do is much more important to the person looking at your profile.
We hope that these top 10 tips will help you get your LinkedIn profile up to 5 Stars! If you’re considering looking for a new job. Read our latest blog about 12 things to consider when starting your job search.